When considering lighting for your trade show booth, the choices range from subtle to show-stopping. Artful use of lighting can suggest almost any mood you wish and bring an added emotional component to your booth. The following are examples of the different types of lighting that can be used in your booth.
A performance light, such as a spotlight, can be used to dramatic effect by highlighting your flagship product during a demonstration with a highly focused beam of bright light. Some examples of this type of lighting are incandescent, fluorescent, and halogen spotlights. Fluorescent and LED lighting is energy efficient and long-lasting. Incandescent light is the most widely used type of lighting and can be found in a standard light bulb. It is more economical but not as energy efficient. Halogen light is a long-lasting type of incandescent light. Another type of performance light is a par can. These lights create a bright oval pool of light and are frequently used at rock concerts and can be used with smoke or haze machines to make the light beam visible.
The LED (Light Emitting Diode) is a SSL light (Solid State Lighting), meaning that the light is emitted from a solid object, rather than from a vacuum or a gas. LED’s produce white, blue, red, green lights using a cluster of individual lights but can generate light of other wavelengths depending on the desired effect. The lights are not bright, but they are very energy efficient, durable, and long-lasting.
Strobe lights and Gobo lights are also used to create special effects in a display. Gobo lights can be used to project an image of your company logo or any other message onto the wall or floor of your booth. They can also be programmed to project moving images or color onto a display. These lights are real attention getters and will help focus people’s attention on your booth.
Another way to highlight your display is to use accent lighting to help define and add texture to your products and images. Accent lighting is used to make an object stand out in a space. In addition to their usefulness as performance lights, spotlights can also be used as accent lights. Architectural or ambient lighting can be used in a similar way to bring extra depth and dimension to your entire booth or display.
For more information about trade show or event marketing, give us a call or Contact Us. We welcome the opportunity to assist you with your next show.
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